Yorkshire Building Society has been helping people in the UK with their finances since 1864.
CHALLENGE
The board and exec of YBS were in the process of developing and setting strategy and wanted to ensure that understanding the needs of members and target customers was at the heart of this, giving board members an immersion experience to bring these needs to life.
Boxclever first uncovered the required insight through qualitative sessions complemented by secondary research, and then designed an immersive and interactive ‘insight gallery’ of exhibits, videos, large posters and handwritten ‘my story’ letters, bringing customer needs to life.
SOLUTION
Rather than a classic slide-based debrief of insights, by genuinely immersing stakeholders in this way we were able to ensure that they understood customers with their hearts as well as their heads. This gave the strategic imperatives a solid foundation, illuminating the way forward.
OUTCOME
To learn more about journeys and decisions at Boxclever
